"Which should you choose? Digital vs. E-commerce."
-Color Moi Mandalas
Make a Plan
One of the first things you should think about is how much you're willing to spend on traffic and marketing. If you make your living primarily off online marketing, then it would make sense to focus on improving your online presence.
Physical products, on the other hand, have a unique value that shouldn't be ignored no matter what your online goals are. If you make custom shirts that are printed on demand, there's no reason you should limit your exposure (and profit!) to only online channels.
There are many benefits of ecommerce online
You can start selling things online from very little capital investment. You can make money almost immediately from your online store if you choose to do so. However, there are significant costs associated with ecommerce.
These costs are not often talked about and should not be taken lightly.
Some of the most common costs include: